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The online-dating site had gone live that same year, and Gary Kremen , the founder and CEO, was slotted to speak. The day before the interview, Match Communications Director Trish McDermott gave Kremen specific instructions: don't wear black or white, don't wear a shirt with busy patterns, and don't say anything controversial. The next day, Kremen came into the office in a tie-dyed shirt, wanted to do the interview from a brightly colored bean bag chair, and shocked everyone in the room when he said to the camera, "Match. As McDermott watched this scene unfold, her first thought was, "We're destroyed. Today, Match is the undisputed leader of online dating. According to Internet data provider comScore , Match attracts more people than any other dating site in the U. And early this year, it announced the acquisition of OkCupid, one of the fastest-growing free dating sites. Incredibly, however, Kremen has no ties to the Match brand today. He started the site at the age of 30 and left merely two years later.
Ah, online dating. If you've dated in the past 20 years, you've likely encountered one — or all — of the myriad dating sites in some form. And as we've increasingly moved our lives online, digital dating's finally shed the stigma it once carried, leaving people free to meet others however they choose.